Visual identity can be created by creating and manipulating visual ideas for: backgrounds, borders, lines/dividers, corners, shadows, text, images, color, and balance
Shapes and angles create a mood. Rounded corners feel playful and approachable. Angled background transitions feel dynamic and optimistic.
Learn about mood lines to understand this fundamentally
20 ways of adding visual interest to a layout (including examples). This is part 1 of 3 of a series where I explore creative visual design ideas you can implement in your design project. You can implement these in web design, app design, poster design, marketing design, and more. Brought to you by Creatorfuel.
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Actionable tips & tools for creative minds.
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“I'm floored by how much content you deliver in these emails. Again, thank you!” -Lindsey O.
weekly redesigns
Learn design through redesigns
Every Tuesday, I redesign something you send me and explain my exact thought process
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“I'm floored by how much content you deliver in these emails. Again, thank you!” -Lindsey O.
Backgrounds are essential to visual design because they provide the foundation for all other elements to rest on. Whether it's a crisp, white canvas with minimal design, or a colourful, textured background, they establish the tone and atmosphere of a design. By carefully considering backgrounds, foreground items stand out and grab attention while improving visual hierarchy and information clarity.
Angled or curved background transitions to create a dynamic feel
Background shapes or blobs to emphasize foreground elements
Text as a background to subtly reinforce brand identity, verbally
Border techniques
A border serves as a visual boundary, guiding the eye and separating elements within a design. They can range from subtle, barely noticeable lines to bold and striking frames that draw attention to specific content. Whether it's a classic elegance or a modern edge, border style, thickness, and color impact the overall look and feel of a design.
Gradient borders for an approachable, playful vibe
Fading borders for a futuristic, techy and innovative feel
Divider techniques
Layouts use lines and dividers as both aesthetic embellishments and functional separators. They can be used to create structure, demarcate sections, and direct a viewer's attention. Straight, curved, or dashed lines, as well as decorative dividers, can contribute to visual rhythm and add an extra layer of detail to the composition.
Diagonal line dividers add elegance and sophistication
Symbols as dividers can help reinforce a motif
Final thoughts
Backgrounds, borders, lines, corners, shadows, text, images, colors, and balance work together like pieces of a puzzle, shaping the look and feel of everything we see. By understanding how each piece contributes to the whole, designers can create engaging and balanced designs that tell stories, evoke emotions, and communicate messages effectively. So, as you embark on your design journey, remember that even the smallest details can make the biggest difference in leaving a memorable impact.
I’ve learned that no amount of coaching, fancy apps, “creativity hacks & tips” etc, will make up for:
Subpar sleep
Low vitamin D3 (lack of direct sunlight exposure)
Lack of movement (sports, resistance training, cardio)
Poor diet (macro and micronutrients)
Nonexistent stress management
Get these right first.
They are the highest impact things you can do.
Ignoring these is like a student ignoring the fundamental concepts needed to ace an exam and instead focusing on color-coding their notes, using fancy study apps, and organizing their study space with intricate decorations.
Master the basics. Everything else falls into place.
Most nonfiction books should've been 1000-word articles.
I find myself abandoning a lot of books right around the 25-30% mark.
Not because they're bad, but because I fully get the gist by that point and it's right around when the repetition of examples and ideas begins.
I'm okay with abandoning a book midway now. Just a couple years ago, I would power through the whole thing in fear of missing out on some crucial ideas in the later chapters.
Now, I just have fun with it. If it piques my interest, great – I'll buy it, read the chapters that seem interesting, get what I came for and move onto the next one.
I think a lot of these authors are just trying to meet some sort of quota. I dunno.