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Even the world's largest corporations appear to struggle with putting themselves in the shoes of the user to understand what has to be immediately communicated. Let's talk about it.
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The visual hierarchy of a website refers to the way that elements on the page are arranged in a way that guides the viewer's attention. A strong visual hierarchy can help to effectively communicate the most important information and guide the user's experience on the site.
EyeQuant is a company that uses artificial intelligence to analyze the design of websites and provide feedback on how to improve user experience.
According to a study by EyeQuant 70% of ecommerce websites fail the following visual hierarchy test.
Every web page must communicate:
In 3 seconds or less.
The 3 Ws Test is a useful tool for evaluating the effectiveness of a web page in communicating its purpose and guiding the user's experience.
EyeQuant ran this test on 43 of the most popular ecommerce websites in the world
The visual strength of the logo, ad banner, and headline take away from the offer.
Effective communication is crucial for any website, but it is especially important for ecommerce sites, where the primary goal is to sell products or services to users. If a web page does not clearly communicate its purpose and provide a clear next step for the user, it can lead to confusion and frustration, and ultimately result in lost sales.
it is important to ensure that the page has a clear and concise message that is immediately apparent to the viewer. This can be achieved through the use of strong headings, well-written copy, and visually appealing design elements. It is also important to consider the user's needs and motivations, and to make sure that the page provides a clear call to action or next steps for the user to follow.
Overall, the 3 Ws Test is a helpful way to ensure that a web page is effectively communicating its purpose and guiding the user's experience in a way that is easy to understand and follow.
I’ve learned that no amount of coaching, fancy apps, “creativity hacks & tips” etc, will make up for:
Get these right first.
They are the highest impact things you can do.
Ignoring these is like a student ignoring the fundamental concepts needed to ace an exam and instead focusing on color-coding their notes, using fancy study apps, and organizing their study space with intricate decorations.
Master the basics. Everything else falls into place.
Most nonfiction books should've been 1000-word articles.
I find myself abandoning a lot of books right around the 25-30% mark.
Not because they're bad, but because I fully get the gist by that point and it's right around when the repetition of examples and ideas begins.
I'm okay with abandoning a book midway now. Just a couple years ago, I would power through the whole thing in fear of missing out on some crucial ideas in the later chapters.
Now, I just have fun with it. If it piques my interest, great – I'll buy it, read the chapters that seem interesting, get what I came for and move onto the next one.
I think a lot of these authors are just trying to meet some sort of quota. I dunno.
There's elegance in brevity.
So many of these "gurus" telling us to take cold showers and cold plunges 😂 😂
If you’re tired all the time:
Stick to high-impact basics. These little micro-optimizations aren't going to change anything.
Enjoy your hot showers 🔥🚿
