CF #12: How colors influence our thoughts

Key points

  • Often times, fear means you're on the verge of something great.
  • Zoom just added a 45-minute limit to 1 on 1 calls on the free plan. Butter and Whereby are amazing Zoom alternatives you should consider.
  • Sip is an incredible color picker+contrast checker tool for Mac that any creator should have
  • Use cold, dark color images in B2B and warm, colorful images in B2C
  • You can easily take pro-level portrait photos of yourself by leveraging lightroom and a background remover

How to rethink fear to propel yourself into action, the all-in-one color picker, a study on color meanings, a powerful quote by Nietzsche, and much more

3 useful tools

Zoom recently set a 40-minute limit on 1 on 1 calls (Down from a 24-hour limit!). That's annoying.

The best FREE alternatives for unlimited 1 on 1 calls:

1a. ​Butter (Playful and interactive)

1b. ​Whereby (Minimal and effective)

2. Sip

Sip is the color picker that everyone needs.

  • Copy any color code from anywhere on your screen
  • Save ready-to-copy color palettes (your brand colors for example).
  • See your color history.
  • Built-in contrast checker

3. Dropover

Every now and then you'll come across a tool that you never thought you needed. It instantly speeds up your workflow and gets daily use.

That's Dropover for me.

Its shelf lets you gather, move, and share any draggable content on the screen without having to open side-by-side windows.

3 effective tips & techniques

Fascinating color study

Use cold, dark color images in B2B and warm, colorful images in B2C (Via Ariyh.com)

This is according to a May 2022 study by University of Sydney researchers:

"This study analyzed the rate of positive comments (e.g. ‘awesome’, ‘interesting’) of 13,356 Instagram posts from 8 B2C (e.g. General Electric) and 8 B2C companies (e.g. Apple).

Positive comments of images increase with:

  • Colder, darker, less saturated, and more varied colors for B2B
  • Warmer and more varied colors for B2C"

Examples:

Morgan Stanley (B2B): Cold, dark colors = Competence and confidence

Walmart (B2C): Warm colors = Emotional

Taking your own portrait shots

Need a new professional-looking portrait photo for your profiles or website? You can do it yourself!

a) Setup your phone camera at chest, neck or eye-level and snap up a few photos.

b) Add to Lightroom or any free photo manipulation tool. Decrease highlights and increase shadows to recover details.

c) Remove background using Photoshop (Select subject > Add vector mask > Quick export) or any other background remover.

d) Add a light neutral color for the background. #D9D9D9 and #DBDBD7 are great options.

CTA focus

To my web designers and DIY business-owners out there. Make sure your landing pages only have ONE call-to-action.

3 ideas to think about

1) What is good? All that heightens the feeling of power, the will to power, power itself in man. What is bad? All that proceeds from weakness. What is happiness? The feeling that power increases, that a resistance is overcome. —Nietzsche

2) To know and not to do is not to know. Everything must be backed up with action.

3) You'll never outperform your belief systems

Shower thoughts

1) Typing the word "skepticism" is like playing Pong with your keyboard.

2) If you curse at inanimate objects, no one cares but if you talk nicely to them people will think you’re crazy.

3) When cell phones were new, it was cool to have a fun or interesting ringtone. Today, if your phone isn’t permanently on silent mode, you’re a scumbag.

Via Reddit

Tell me, what was the #1 thing you took away from this email? How will you apply it to your life/career/business?

Reply to this email with your answer. I'll be sure to get back to you!

Much love

-Izzy