How to be "original"

Key points

  • Nothing is new
  • New ideas are simply iterations or combinations of already-existing ideas
  • More iterations does not equal saturation. In fact, it equals the complete opposite. More things to draw inspiration from and pay homage to

"How to be more creative" gets searched 81,000 times per month on Google. That's a lot of searches, but creativity isn't actually very hard at all (+ it's quite fun). Let's talk about it.

Nothing is new

Originality is just undetected plagiarism.

Everything you see is either a remix or a combination. This can be especially true in the digital age, where technology makes it easier to borrow from others and incorporate their work into our own.

While it is true that technology has made it easier to share ideas and creative works, this does not mean that originality is lost or unattainable.

Rather, it means that the boundaries of creativity have been expanded and that we now have the ability to draw upon an ever-increasing source of inspiration from the works of those who came before us.

In this way, we can pay homage to those who have gone before us while producing something that is truly our own.

This way of thinking challenges us to think more critically and deeply, both about the works that have come before us, and about our own creative pursuits.

By examining the art and ideas of the past, we are able to draw inspiration that can be used in order to craft something new. This, in turn, gives us the opportunity to find more inventive and innovative ways of expressing our own ideas and contribute to the ongoing conversation between the past and present.

Example #1: Remix

Take this color application and visual language from TwoByEight on Dribbble.

Via TwoByEight on Dribbble

Change up the layout and some of the visual language, and change the hue to blue.

Example #2: Combine

Take this layout from Christopher Doyle & Co.

Via Christopher Doyle & Co.

And this style of photography from Aimé Leon Dore

Via Aimé Leon Dore