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Roadmap

When to break the rules (Intentional creativity)

Key points

Topics

  • A novel idea isn't necessarily a great idea
  • Determine if it's a great idea by asking 3 questions
  • Can it cause confusion?
  • Does it add value aesthetically and/or strategically?
  • Do tests show a net-positive effect on business goals?

Be different... strategically. Be different... with a plan. A novel idea isn't necessarily a good idea. Change for the sake of change isn't always a good thing. This blog post is just a quick tidbit on when to break the rules and when to stick to the norms (i.e. How to be creative with intention as a designer). Applicable to web design, product design, app design, print design, marketing design and more.

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The other day, I came across this pop-up...

Notice the curious location of the close button. Took me a couple extra seconds to spot it, even though it’s in plain sight.

I’ve been noticing a lot of odd close button positioning. My mind didn’t even recognize the one below as a clickable element for at least 3-4 seconds.

The upper-right corner of a modal is the unwritten rule for close button position. It’s what we’re used to.

This made me think... When does breaking the rules actually make sense?

So, I made a flowchart you can use:

Bad rule-breaking

Bucknell University redesigned their site to be more modern and minimal.... a little too minimal.

https://www.bucknell.edu/

What happened?

UX tests by Nngroup showed that students couldn’t find the list of majors offered or the cost of tuition.

Good rule-breaking

https://huyml.co/

Navigation links along the middle of the viewport on a portfolio site. Unique positioning indeed.

Impact

Out of the norm, but usable. Helps convey Huy Phan’s progressive/creative thinking as a freelancer.

The video version of this blog post:

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Oops! Something went wrong while submitting the form.
“I'm floored by how much content you deliver in these emails. Again, thank you!” -Lindsey O.
weekly redesigns
Learn design through redesigns
Every Tuesday, I redesign something you send me and explain my exact thought process
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
“I'm floored by how much content you deliver in these emails. Again, thank you!” -Lindsey O.

Fresh Youtube videos

Random

Reflections

Have you forgotten about the fundamentals?

I’ve learned that no amount of coaching, fancy apps, “creativity hacks & tips” etc, will make up for:

  • Subpar sleep
  • Low vitamin D3 (lack of direct sunlight exposure)
  • Lack of movement (sports, resistance training, cardio)
  • Poor diet (macro and micronutrients)
  • Nonexistent stress management

Get these right first.

They are the highest impact things you can do.

Ignoring these is like a student ignoring the fundamental concepts needed to ace an exam and instead focusing on color-coding their notes, using fancy study apps, and organizing their study space with intricate decorations.

Master the basics. Everything else falls into place.

...read full post
Aug 15, 2023

Nonfiction books are too long

Most nonfiction books should've been 1000-word articles.

I find myself abandoning a lot of books right around the 25-30% mark.

Not because they're bad, but because I fully get the gist by that point and it's right around when the repetition of examples and ideas begins.

I'm okay with abandoning a book midway now. Just a couple years ago, I would power through the whole thing in fear of missing out on some crucial ideas in the later chapters.

Now, I just have fun with it. If it piques my interest, great – I'll buy it, read the chapters that seem interesting, get what I came for and move onto the next one.

I think a lot of these authors are just trying to meet some sort of quota. I dunno.

There's elegance in brevity.

...read full post
Aug 14, 2023

A note on this weird cold plunge trend

So many of these "gurus" telling us to take cold showers and cold plunges 😂 😂

If you’re tired all the time:

  • Go get your bloodwork done and see what you’re deficient in
  • Get outside. Get some damn sun
  • Sleep well
  • Use your mind to build something – It'll energize you

Stick to high-impact basics. These little micro-optimizations aren't going to change anything.

Enjoy your hot showers 🔥🚿

...read full post
Jul 21, 2023