Copy inspiration

Casual, easy-to-read copy by Gumroad.

Amazing tool btw.

Great layout & type. Even better copy.

Clever copy by Porsche.

Nothing to lose. Everything to gain.

It's easy and impactful. What more could you want?

Specificity.

Satire makes for great marketing.

Comparative selling.

Smooth.

Volkswagen with the heat, yet again.

Terse and clever copy by Apple.

Sweet Nike ad.

Make it funny.

Volkswagen did it again.

Made me laugh.

Made me laugh.

Admit that McDonald's coffee is incredible.

A legend in auto advertising.

Old but gold.

Don't lie, you missed the eyebrow too.

The dating app that shook things up.

When in doubt, keep it simple.

Write like you speak.

Stellar writing advice.

An elegant way of conveying longevity and durability.

Clever.

A little cynical but I mess with it.

Brief, transparent, specific.

Writing that is witty and full of life. Makes you smile.

That's about the size of it. Thanks Leo.

Finally, something fresh and different in the supplement space.

Innovative, lower temperature, zero humidity saunas.

Coda's copy made me switch from Notion 2 years ago.

Julian Shapiro is a master wordsmith. Great newsletter too.

Magic Spoon's wit is unmatched. Check out their website.